Video advertising on online videos

I understand the need for advertising online.  Heck, I have ads on my blog (yes yes click them click them ;) ).  But why is it that if you are on a site, say CNN, you are forced to watch a 15 or 30 second ad for EVERY video on their site?  The same is true for almost every news outlet now or the Bing video page.  The "content" is often as short or shorter than the advertisement!!  Imagine you were watching the 5 o'clock news and after every news story they played an add.  How quickly would you change the channel?

Or on the Google play store, you click on a video of one of the apps you are considering installing on your phone and you are hit with an ad first!  Really?

And don't even get me started on the video ads that auto play - nothing will make me leave a page faster than those. 

There has got to be a better way.